{"id":846,"date":"2025-11-27T06:46:52","date_gmt":"2025-11-26T22:46:52","guid":{"rendered":"https:\/\/odkkk.com\/1126-2\/"},"modified":"2025-11-27T06:47:09","modified_gmt":"2025-11-26T22:47:09","slug":"2025-%e5%b9%b4%e3%81%ae%e3%83%ad%e3%83%bc%e3%82%b9%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89","status":"publish","type":"post","link":"http:\/\/odkkk.com\/ja\/2025-%e5%b9%b4%e3%81%ae%e3%83%ad%e3%83%bc%e3%82%b9%e3%81%ae%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/","title":{"rendered":"2025 \u5e74\u306e ROAS \u30c8\u30ec\u30f3\u30c9: AI \u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3001\u7206\u767a\u7684\u306a\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf"},"content":{"rendered":"<h1>2025 \u5e74\u306b\u7206\u767a\u7684\u306a ROAS \u3092\u5b9f\u73fe: 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\u3092\u6210\u529f\u3055\u305b\u308b\u3053\u3068\u306f\u3001\u30e9\u30a4\u30d6\u30d1\u30ba\u30eb\u3092\u89e3\u8aad\u3059\u308b\u3088\u3046\u306a\u6c17\u5206\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n<p>\u4f55\u304c\u79c1\u3092\u591c\u66f4\u304b\u3057\u3055\u305b\u3066\u3057\u307e\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306e\u5834\u5408\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3042\u3089\u3086\u308b\u30c9\u30eb\u304b\u3089\u3088\u308a\u591a\u304f\u3092\u643e\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b?\u826f\u3044\u30cb\u30e5\u30fc\u30b9\u3067\u3059\u3002Google \u30c8\u30ec\u30f3\u30c9\u3001X \u30d0\u30ba\u3001Reddit \u30b9\u30ec\u30c3\u30c9\u304b\u3089\u306e\u6700\u65b0\u30c7\u30fc\u30bf\u306f\u3001\u5b9f\u969b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u73fe\u5728\u6f70\u3057\u3066\u3044\u308b ROAS \u306e\u9ad8\u3044\u518d\u751f\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<h2>AI \u30a8\u30fc\u30b8\u30a7\u30f3\u30c8: \u3042\u306a\u305f\u306e\u65b0\u3057\u3044 ROAS \u30a6\u30a3\u30f3\u30b0\u30de\u30f3<\/h2>\n<p>\u3053\u308c\u3092\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5348\u524d 2 \u6642\u306b\u5165\u672d\u5358\u4fa1\u3092\u624b\u52d5\u3067\u8abf\u6574\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001AI \u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u30c7\u30fc\u30bf\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d4c\u8def\u3092\u4e88\u6e2c\u3057\u3001\u6700\u9ad8\u306e ROAS \u7d4c\u8def\u306b\u5411\u3051\u3066\u81ea\u52d5\u6700\u9069\u5316\u3057\u307e\u3059\u3002 X \u3067\u306f\u5148\u9031\u3001\u300cAI \u5e83\u544a\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u300d\u306b\u95a2\u3059\u308b\u30b9\u30ec\u30c3\u30c9\u304c\u6025\u5897\u3057\u3001Google \u306e P-MAX \u9032\u5316\u7248\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306b\u3088\u308b 3 \u500d\u306e\u52b9\u679c\u3092\u30d7\u30ed\u304c\u5171\u6709\u3057\u307e\u3057\u305f\u3002.<\/p>\n<p>\u79c1\u306f\u3053\u308c\u3092\u96fb\u5b50\u901a\u4fe1\u8a2d\u5b9a\u3067\u30c6\u30b9\u30c8\u3057\u307e\u3057\u305f\u3002\u9759\u7684\u306a\u30eb\u30fc\u30eb\u3092\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u4e3b\u5c0e\u306e\u6c7a\u5b9a\u306b\u7f6e\u304d\u63db\u3048\u308b\u3068\u3001\u5e38\u7dd1\u306e\u52dd\u8005\u304c\u62e1\u5927\u3059\u308b\u4e00\u65b9\u3067\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u3044\u4eba\u304c\u7a81\u7136\u6dd8\u6c70\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u306f\uff1f\u305d\u308c\u306f\u8a87\u5927\u5e83\u544a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 Reddit \u306e r\/PPC \u306b\u306f\u3001Cookie \u306a\u3057\u306e\u8a2d\u5b9a\u3067 8:1 \u306e ROAS \u3092\u9054\u6210\u3057\u305f\u4e8b\u4f8b\u304c\u6e80\u8f09\u3067\u3059\u3002.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1551288049-bebda4e38f71?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=2070&amp;q=80\" alt=\"abstract data visualization waves\" title=\"\"><\/p>\n<p>\u7d50\u8ad6: \u4eca\u6708\u306f\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092 1 \u3064\u5c55\u958b\u3057\u3001ROAS \u30c7\u30eb\u30bf\u3092\u8ffd\u8de1\u3057\u3001\u30de\u30fc\u30b8\u30f3\u306e\u63a8\u79fb\u3092\u89b3\u5bdf\u3057\u307e\u3059\u3002.<\/p>\n<h2>\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf: ROAS \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc \u30cf\u30c3\u30af<\/h2>\n<p>2025 \u5e74\u307e\u3067\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3 Cookie \u304c\u4f7f\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u306b\u300c\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u306a\u30ae\u30a2\u306b\u3064\u3044\u3066\u3069\u3046\u601d\u3044\u307e\u3059\u304b?\u300d\u3068\u76f4\u63a5\u8cea\u554f\u3059\u308b\u3053\u3068\u3067\u3001ROAS \u304c 25% \u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002 \u300c\u30bc\u30ed\u30d1\u30fc\u30c6\u30a3 \u30c7\u30fc\u30bf\u6226\u7565\u300d\u306b\u95a2\u3059\u308b Google \u30c8\u30ec\u30f3\u30c9\u306e\u6025\u5897\u306f\u3001\u82e6\u5883\u306e\u30d5\u30a1\u30cd\u30eb\u3092\u3072\u3063\u304f\u308a\u8fd4\u3057\u305f DTC \u5275\u8a2d\u8005\u306b\u3088\u308b Reddit AMA \u3068\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p>\u79c1\u304c\u76f8\u8ac7\u3057\u305f\u3042\u308b\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3001\u30a6\u30a7\u30eb\u30cd\u30b9 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\u306e\u70b9\u3092\u7d50\u3073\u3064\u3051\u308b<\/h2>\n<p>\u30b5\u30a4\u30ed\u5316\u3055\u308c\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f ROAS \u3092\u7834\u58ca\u3057\u307e\u3059\u3002\u4fee\u6b63\u306f\u3001TikTok \u30b9\u30af\u30ed\u30fc\u30eb\u3068 Google \u691c\u7d22\u3092 1 \u3064\u306e\u30d3\u30e5\u30fc\u306b\u3064\u306a\u304e\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3059\u3002 X \u30d2\u30fc\u30c8 \u30de\u30c3\u30d7\u306f\u3001\u3059\u3079\u3066\u306e\u30bf\u30c3\u30c1\u3092\u516c\u5e73\u306b\u8a55\u4fa1\u3059\u308b Shopify \u306e\u6700\u65b0\u306e ROAS \u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u95a2\u9023\u3057\u3066\u3001\u300c\u30de\u30eb\u30c1\u30bf\u30c3\u30c1 \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<p>\u672c\u5f53\u306e\u8a71: \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \u30c9\u30ed\u30c3\u30d7\u304c\u3053\u308c\u3092\u5229\u7528\u3057\u3066\u3001TikTok \u304c\u7e01\u306e\u4e0b\u306e\u529b\u6301\u3061\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u305f\u3002\u305d\u3053\u306b 30% \u306e\u4e88\u7b97\u3092\u518d\u5272\u308a\u5f53\u3066\u3057\u305f\u3053\u3068\u3067\u3001\u5168\u4f53\u306e ROAS \u304c 40% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3082\u3046\u63a8\u6e2c\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u3068\u3063\u3066\u306e\u30c7\u30fc\u30bf\u6c11\u4e3b\u4e3b\u7fa9\u3067\u3059\u3002.<\/p>\n<ul>\n<li>\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u6bce\u9031\u8a08\u753b\u3057\u307e\u3059\u3002.<\/li>\n<li>\u96a0\u308c\u305f\u30ea\u30d5\u30c8\u306e\u3042\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u512a\u5148\u3057\u307e\u3059\u3002.<\/li>\n<li>\u30a6\u30a4\u30eb\u30b9\u306e\u30b3\u30f3\u30dc\u306b\u3064\u3044\u3066\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb \u30d0\u30f3\u30c9\u30eb\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<h2>\u4eca\u3059\u3050\u884c\u52d5: ROAS \u30b2\u30fc\u30e0\u3092\u5f37\u5316\u3057\u307e\u3057\u3087\u3046<\/h2>\n<p>ROAS \u306f 2025 \u5e74\u306b\u304a\u3044\u3066\u3082\u9759\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001AI \u30b9\u30de\u30fc\u30c8\u3001\u30e6\u30fc\u30b6\u30fc\u6240\u6709\u306e\u30c7\u30fc\u30bf\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u751f\u304d\u305f\u6226\u7565\u3067\u3059\u3002\u5c0f\u898f\u6a21\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ec\u30f3\u30ba\u3092\u4f7f\u7528\u3057\u3066 1 \u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u76e3\u67fb\u3057\u3001AI \u8abf\u6574\u306e A\/B 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